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2013 Upfront: Predictions & Prognostications: Part 1
The retail industry waits all year for the holiday shopping season. The broadcast media industry waits all year for the upfronts. In both situations, sellers work feverishly to create that year’s...
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2013 Upfront Predictions & Prognostications: Part 2
In part 1 of our upfront predictions, we made some overall predictions on how the season might unfold. In this post, we’re taking a closer look at specific programming trends that have emerged. The...
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Marketers Should Tune In To Online Radio Growth
Image courtesy It’s F.O.S.S. When it comes to digital radio, Pandora and Spotify may immediately come to mind. But these two services are just a fraction of the total streaming music space....
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Get Ready for the Fast-Growing, Data-Driven World of Programmatic TV
Image courtesy SiteScout. Most of the marketing industry has embraced programmatic buying in the digital space. It’s perhaps only logical that we’re now looking to buy television ads the same way....
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